Deliver frictionless customer experiences Exceed customer expectations for speed and convenience while reducing the cost to serve. Watch Video Read Ebook
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Featured products Customize your customer experience solution and achieve strategic business goals with offerings from the ServiceNow portfolio. See More Products Customer Service Management Automate requests, solve problems, and engage customers with seamless experiences. Learn More Field Service Management Increase scheduling and dispatching efficiency while empowering technicians. Learn More Order Management Connect the ordering lifecycle from order capture to fulfillment. Drive efficiencies and create effortless experiences for your customers. Learn More Automation Engine Automate with AI to enhance customer experiences. Reduce costs, minimize complexity, and integrate modern and legacy systems. Learn More
 WHY SERVICENOW? The power of the Now Platform® The Now Platform, purpose-built with customer service capabilities, brings together everything you need to drive seamless service experiences. This curated list is recommended as part of your customized solution. Explore Platform
Service Catalog Drive greater self-service by delivering a wide range of products and services through a modern, user‑friendly storefront.
Workforce Optimization Manage teams effectively with real-time visibility into agent scheduling and performance.
Process Mining Optimize process flows to streamline work and improve outcomes.
Virtual Agent Intercept and resolve issues faster with an intelligent chatbot that understands simple, human language.
AI Search Provide personalized, relevant, actionable search results to employees and customers.
Predictive Intelligence Simplify and accelerate everyday work with built-in machine learning.
Process Automation Designer Build and manage multiple complex workflows with no-code playbooks.
Configuration Management Database (CMDB) Gain visibility into your IT environment and make better decisions.
Generative AI Empower everyone with Now Assist and accelerate productivity across the enterprise.
Driving innovation at Siemens Healthcare See how Siemens Healthcare and ServiceNow partnered to create a modern, connected service experience. Read Story
Reinventing the customer experience at BT Group Discover how BT created a new service experience with ServiceNow Telecom Service Management and Network Performance Management. Read Story
Modern digital services delivered by South Dakota Explore how South Dakota created a modern experience with ServiceNow Customer Service Management and ITSM. Read Story
Transformational shared services at Coca-Cola European Partners Learn how Coca-Cola European Partners built a smart portal with ServiceNow Customer Service Management plus AI and machine learning. Read Story
“Click & Repair” system reduces employee effort at Carrefour See how Carrefour built its maintenance app with ServiceNow Customer Service Management, Field Service Management and Automation Engine. Read Story
ServiceNow solutions make work, work better
93%  Reduced case volume
+52 Increased Net Promoter Score
91% Automated batch payment resolutions
In your Industry Learn more about ServiceNow solutions for industry-specific challenges. See All
Telecommunications, Media and Technology Scale and support operations with end-to-end digital workflows.
Government Enable better decision-making to deliver optimized government services.
Financial Services Create seamless experiences for customers and agents with compliance.
Healthcare Deliver better outcomes now and into the future with health IT.
Energy and Utilities Automate critical operations to provide highly available, reliable services.
Education Modernize learning to create amazing experiences for all.
FAQ Expand All Collapse All What is customer experience?
Customer experience (CX) is every interaction a customer has with your organization as they navigate touch points and interact with your products or services. Customers are more likely to repeat business and leave positive reviews when they have a good experience. A good CX can also bring improved loyalty, increased customer satisfaction, and better word-of-mount marketing (customer reviews and recommendations).
How can ServiceNow help improve the customer experience?
Customer service is one part of the whole customer experience. A CX includes the overall feelings a customer has towards your organization based on interactions and perceptions, both direct and indirect. Customer service includes direct customer touch points. Learn more about customer service management.
What is the difference between customer service and customer experience?
ServiceNow can help you improve your customer experience with curated solutions and product offerings that help work, work better for everyone. Empower your whole organization to serve the customer and deliver seamless experiences with automation, AI, proactive service, self-service, and more.
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